1311广告销售经理

UNIT GROUP 1311 ADVERTISING, PUBLIC RELATIONS AND SALES MANAGERS 广告，公关及销售经理

职责概述

• 广告销售经理负责企划、组织、指导、控制并协调组织内部的广告、公共关系、销售和营销活动 ADVERTISING AND SALES MANAGERS plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

技能要求 Indicative Skill Level

• 本类大多数职业都要求具有与学士学位或更高资格相当的技能水平。五年以上相关工作经验可以代替正规资格要求。某些情况下，除了要求有正规资格还要求有相关经验和在职培训经历。（ANZSCO 1级水平） In Australia and New Zealand:Most occupations in this minor group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

主要职责 Tasks Include

• 指导销售战略的制定和实施，设定销售目标，以最大限度地提高组织的销售和客户忠诚度directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
• 指导战略的制定和实施，以尽可能多的促进组织的商品和服务 directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
• 指导战略的制定和实施，通过的“品牌形象”或“品牌忠诚”的创建和加强来增加组织商品和服务的消费 directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
• 指导战略的制定和实施，以建立和维持一个组织的形象，与客户，投资者和广大公众的口碑directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public

职位列表 List of occupations
     131112 销售市场经理 Sales and Marketing Manager
     131113 广告经理 Advertising Manager
     131114 公关经理 Public Relations Manager

131112 销售市场经理 Sales and Marketing Manager

• 销售市场经理负责企划、组织、指导、控制并协调部门内销售和营销活动。 Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.
• ICT 市场拓展经理并未包含在此组，ICT市场拓展经理包含在2252 ICT 销售专员 – 225212 ICT市场拓展经理内。 ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.
• 技能等级：1 Skill Level: 1
• 职业方向：Specialisations:
• 市场拓展经理 Business Development Manager
• 市场调研经理 Market Research Manager

131113 广告经理 Advertising Manager

• 企划、组织、指导、控制并协调组织内部的广告活动。Plans, organises, directs, controls and coordinates the advertising activities within an organisation.
• 技能等级：1 Skill Level: 1

131114 公关经理 Public Relations Manager

• 替代职位： Alternative title(s)
• 传讯经理 Communications Manager
• 企业事务部经理Corporate Affairs Manager
• 企业关系经理 Corporate Relations Manager
• 公关部经理 PR Manager
• 公共事务经理 Public Affairs Manager
• 企划、组织、指导、控制并协调组织内部的公关活动。Plans, organises, directs, controls and coordinates the public relations activities within an organisation.
• 技能等级：1 Skill Level: 1
• 职业方向：Specialisations:
• 社区关系经理 Community Relations Manager
• 对外关系经理 External Relations Manager
• 媒体关系经理 Media Relations Manager